Loyalty app used by 5 million users

VinGroup is the most well-known private business group in Vietnam with a comprehensive ecosystem including: real estate, education, health, retail, travel, entertainment, heavy industry. VinID cards were issued as customer loyalty cards for Vingroup members. Having too many cards in pocket raise a lot of difficulties for both publishers and users. Therefore, digitalizing all this process is inevitable, benefits VinGroup and more than 5 milion users: unlimited promotions and handling as many different types of loyalty cards as we pleased.

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New UX bring more revenue

Optimize the user flow and makes the interface more intuitive

• One of the crucial components of the VinID app was its integration with QR Code. Users can add or use points to make payment quickly by scanning QR code.
• Simplifying UI, have a clear layout that is easy use when a client is in a hurry or on the go
• Handling small improvement from push notification, delivering vouchers to million users in comfortable methods.

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THE RESULT – A DIAMOND UNDER PRESSURE

Meet all the customer’s requirement under a pressured deadline to help Vingroup Marketing Department runs campaigns on time.

• Minimalistic and elegant UI/UX for Vietnamese culture.
• Strengthen security level & integrated Face ID.
• System can serve large request with load balancing.
• Strict and intense testing for apps with 1 million downloads.
• Engage more users through the reward system.